Mentors of talent show variety shows are being complained more and more.
In this year's popular variety show "Sister Riding the Wind and the Waves", Du Hua, the general manager of Lehua Entertainment, one of the program judges, became the target of the audience's complaints in the first issue. Because the contestants sang too well and scored low, "Only representative of Ms. Du Hua's personal women's team standards"... Although these topics have brought the show's popularity and topics, it will inevitably make many viewers question the choice of instructors for variety shows.
Ding Taisheng, the music critic Ding Taisheng who commented on the "unreal" actor Wan Qian in "Sister Riding the Wind and the Waves", was unwilling to be outdone because he called singer Liu Wei a "bad variety show" in "Summer of the Band 2" "Only use the keyboard to express attitude" and no professional advice, which triggered a war of words. Actor Li Jiahang also left the stage to open the wheat, calling Ding Taisheng "the'music critic' of variety show."
音乐评论家丁泰生（Ding Taisheng）在《风之姐姐》（Sister Ride the Waves and Waves）中评论“虚幻”演员万千的音乐评论家丁泰生，不甘示弱，因为他在《夏令营》中称歌手刘炜为“不良综艺节目”。 Band 2”“仅使用键盘表达态度”，没有专业建议，这引发了口水战。演员李嘉航也离开了舞台，打开麦田，称丁泰生为综艺节目的“音乐评论家”。
In fact, there are more controversies about mentors in variety shows. Variety shows are becoming more and more "proliferation", but program tutors are getting younger and younger. This also makes the audience confused about the selection criteria of variety show tutors.
In "Tomorrow's Son 4", Ouyang Nana, as a mentor, proposed to re-record the show because the contestants' voting results were different from what she had expected, which caused dissatisfaction among the audience. In the third season of "Children of Tomorrow", there was also controversy: Meng Meiqi, who debuted as a group of "Rocket Girl 101" for only one year, was invited as a judge of the show, and the contestants of the show included recent debuts. BY2 for 11 years.
在《明日之子4》中，欧阳娜娜（Ouyang Nana）提议重新录制该节目，因为参赛者的投票结果与她的预期不同，这引起了观众的不满。在“明日之子”的第三季中，也有争议：孟美琪作为一组“火箭女孩101”出道仅一年，他被邀请担任该节目的评委，该节目的参赛者包括最近的首次亮相。 BY2 11年。
In the selection of instructors, the preference of various variety show groups for traffic stars and topic characters has become increasingly obvious. The same traffic star may be a mentor in multiple different talent shows; and as long as there is popularity and traffic, they can also be a mentor "crossover". The so-called "interlacing like a mountain" does not pose a problem in the talent show.
Behind the frequent mentor controversy, the "flow first" doctrine of variety shows has surfaced. As long as there is traffic, heat, and topics, the greater the controversy, the more popular the show. To maximize the value of the mentor, we need to create contradictions and conflicts.
However, even so, the number of "topical mentors" that can meet the needs of the program group now seems to have reached the upper limit. Many familiar faces appear repeatedly in major variety shows, slowly consuming the patience of the audience.
How difficult is it to hire a good tutor for a variety show?
In auditions and competitive variety shows, there are more and more "plays" where instructors and contestants conflict.
In "Summer of the Band 2", the role of "music critic" has almost become a public enemy of the show. The ballad group "Shui Mu Nian Hua", which debuted for nearly 20 years, was eliminated in the first round. A 23-year-old music critic commented that its performance was "greasy", which triggered a backlash from many fans and audiences: they felt that the music critics were like this The attitude is very disrespectful to the player's performance. Shuimunianhua's friend and singer Zheng Jun also opened up Mai directly and said "they are the oldest".
Among music critics, Ding Taisheng has always been known for his "poisonous tongue". Naturally, he was indispensable in this battle between music critics. Singer Liu Wei’s performance with the chair band as a guest was rated by Ding Taisheng as the "worst performance in a variety show". Then Liu Wei posted a reply, and actor Li Jiahang came off to support Liu Wei and Wang Sicong praised Li Jiahang, which sparked a social platform for both parties. The "tear on".
The music critics were "succumbed to wind critics", which also triggered waves of discussions on various social networking sites. In the Douban comment section of "Summer of the Band 2", some netizens said that anyone can have an attitude, but no sharp attitude should be turned into an attack. "The three words'Le Critic' have weight, which means that they are right, but first of all they should represent the word'Le.' The most basic qualities are still required."
音乐评论家“屈从于风评家”，这也引发了各种社交网站上的讨论浪潮。一些网民在“乐队2的夏天”的豆瓣评论部分中说，任何人都可以有一种态度，但是任何尖锐的态度都不应变成攻击。 “'Le Critic'这三个词很有分量，这意味着它们是正确的，但首先它们应该代表'Le'。仍然需要最基本的素质。”
The founder of Miwei Media, Ma Dong, once expressed his views on the role of "music critic" in Zhihu. He said that the role of music critics in the program is determined by the weight of their votes. Since there is one more ticket than ordinary music fans, there should be more responsibility and more content output. As for the controversy caused by these contents, Ma Dong believes that this is not a matter of music critics, because "if you interview ordinary music fans, the answers may be even more varied."
In fact, many viewers do not buy into the "content output" of some instructors. In other words, they are complained by the audience because of excessive "content output." Netizens can dissatisfy the tutors they don't like, and the content of the complaints is even more varied. Even Du Hua's "Putonghua" has become a slot in the eyes of many people.
But from a marketing perspective, these have become indispensable "topics" for variety shows.
A staff member of Vlinkage, an entertainment data and marketing strategy service platform, told Ran Caijing that, in terms of marketing, the program producer and broadcasting platform paid the most attention to the promotion of hot searches on Weibo, followed by Douyin and others. Social media hot search rankings, and then some third-party data. And think of all kinds of hot search methods, the most effective is nothing more than maximize the "dramatic conflict" in the show.
The more vertical and niche programs are, the more topics need to be "breaking the circle". "Starting" from the instructor has become a shortcut for many program groups to create popularity.
Therefore, even though the audience is complaining, the number of tutors who "speak not surprisingly and die hard" has never been reduced. And the flow of tutors with their own conflict points has also become a guarantee for a program to quickly "out of the circle".
Is the audience watching the players or the mentor? It is becoming the doubt of most people.
In many variety shows, there are more and more "parts" belonging to instructors. At the same time, the instructors of variety shows are gradually becoming younger and more frequent. With the development of audition programs on online platforms, traffic stars have gradually become the first choice of program mentors.
In the third issue of "Creation Camp 2020", the program ushered in special coach Wu Yifan, who was on the same stage with Lu Han and Huang Zitao, which successfully attracted the attention of a large number of fans. On the night of the show, the hot searches on Weibo were dominated by the three-person news. Compared with the performance of the students in their first performance, the audience was obviously more interested in this wave of "memory killing" by several instructors.
Ran Caijing has statistics on "Youth With You 2", "Creation Camp 2020", "Tomorrow's Son 4", "New Rap in China", "New Era of Rap", and "This! There are 8 talents and competitive variety shows such as Street Dance 3 and "The Name of a Boy". Among them, 17 of the tutors are "post-90s", and their average age is no more than 25 years old. Some debuted in just one or two years. Most of them are traffic stars with a high fan base.
In response to the "younger" phenomenon of mentors, a talent show director revealed that the first thing to consider when making a show is to consider the issue of investment, that is, someone has to pay for the artist. The investor looks at the artist's traffic data, and now the most marketable is Traffic star. These young idol stars can attract the attention of a large number of fan groups.
The production method of online variety shows has changed a lot. Ye Ye, an insider in the entertainment industry, told Ran Caijing that the previous variety show production basically involves the program group first finding a good mentor, and paying for the production of the first episode of the program, and then attracting the title dealer. In other words, the program group must first bear the production cost, and then charge advertising fees based on the program's traffic and word of mouth effect.
"About last year, many online video platforms have first drafted a few celebrity mentors, set the schedule with the artists, and then signed the advertisers with the list of celebrity mentors. In this way, the program production can directly use the advertisers' money. , There is no intermediate capital turnover process." Ye Zi said. But such a process has greatly affected the standards for the program group to invite mentors.
For example, Ye Zi said, for example, if a certain platform wants to produce a variety show for music talent show, celebrity tutors like Na Ying and Liu Huan have an unquestionable status in the music world, but they rarely bring their own network traffic, topicality and advertising. Resources. Therefore, even if it is a heavyweight mentor resource, the current program group will inevitably hesitate when considering the initial investment promotion.
The same is true for TV platforms. Although TV stations provide their own program production costs, they still have to estimate the ratings. "This is the same as making movies. Ask a particularly heavyweight artist, such as Wu Gang, Chen Daoming, Ge You, etc. Although they all have great acting skills, it is difficult to attract attention now. The program team will be more concerned about this. "The leaf said.
The general audience for current variety shows is the young group born in the 90s and 00s. Especially in the hot talent show variety show in recent years, young people are its most important viewing group. And after experiencing the rapid development of the domestic idol economy and fan economy, these young people are undoubtedly most interested in young traffic stars. The "2018 China Online Variety Show User Insights Report" released by Penguin Zhiku shows that the choice of guests has a great influence on whether young people watch a variety show or not. Among the audiences who like guests and chase variety shows, the proportion of 19-25 year olds More than 60%.
Therefore, for program producers, out of consideration for program audiences, artists with their own traffic will also be preferred as instructors.
Under such a trend, it is of course the best to invite artists who have both professionalism and flow. Such stars are also the most sought-after. For example, Wu Yifan and Lu Han in "Creation Camp 2020", or "This! It is Zhang Yixing and Wang Yibo of "Hip-hop 3". Like Zhang Yixing and Huang Zitao, they both participated in the recording of multiple variety shows this year.
When the two can only guarantee one of them, "professionalism" is often a row back. For example, iQiyi's self-made variety show "China's New Rap", this year invited Zhang Jingying, who is not compatible with rap in the public's impression, as a tutor. In previous programs, the program invited Deng Ziqi to join as a producer. When the audience questioned this, the program team explained that the selection of Deng Ziqi to participate in the program was based on AI artificial intelligence algorithms, with data on various dimensions such as popularity, popularity, professionalism, music type, fan portraits, music characteristics, and word of mouth. Comprehensive decision made by calculation.
But whether it is a highly controversial mentor or a young traffic star mentor who appears frequently, there is only one reason, and that is the desire of the program group for "hot".
Of course, heavyweight and highly professional tutors are not available and affordable to everyone.
For variety show production, hiring a tutor is a very expensive expense. In recent years, it has become the norm to invest more than 100 million yuan in comprehensive production of a talent show. In 2013, there was a mentor's worth list circulating on the Internet, in which Zhang Ziyi became the "most expensive" mentor with a worth of 12 million yuan; Li Wen, the mentor of "The Voice of Chinese Dream" and Na Ying, the mentor of "The Voice of China", revealed the price Both are 10 million yuan. The high net worth of these big mentors is no secret. When Faye Wong was invited to be the magical experience officer in the variety show "City of Magic" in 2018, there were even rumors on the Internet that he paid nearly 100 million yuan, which made the program group had to issue a statement. Call it false news.
对于综艺节目制作，雇用导师是非常昂贵的费用。近年来，投资一亿元以上的人才展示综合制作已成常态。 2013年，互联网上流传着一份导师的价值榜，张子怡以1200万元的身价成为“最贵的”导师。 《中国梦之声》的导师李雯和《中国之声》的导师那英透露，价格均在1000万元人民币。这些大导师的高净值不是秘密。当王菲在2018年被邀请担任综艺节目《魔幻之城》的魔术经验官时，甚至在互联网上谣传他支付了近1亿元人民币，这使得节目组不得不发表声明。称其为假新闻。
In this case, every decision of the program group means a high cost, and the money must be spent just right.
There are also many celebrities with mentor qualifications, even if they are rich, it is difficult to get them. Before participating in "City of Magic", Faye Wong rarely appeared in variety shows. And heavenly stars like Andy Lau and Jacky Cheung also refuse to be mentors. Andy Lau said in an interview that he did not dare to be a tutor for a music show, "I can't hear it, I have nothing to say." Jacky Cheung also said that he felt that he was not qualified to be a tutor for others. Pu Shu, who "recorded the show to make money", was even more "willful". In the first season of "Summer of the Band," Pu Shu left the show early on the grounds that "I have to go back to sleep".
还有很多具有导师资格的名人，即使他们很富有，也很难获得他们。在参加“魔术之城”之前，王菲很少出现在综艺节目中。刘德华（Andy Lau）和张学友（Jacky Cheung）等天上明星也拒绝担任导师。刘德华在接受采访时说，他不敢担任音乐节目的导师，“我听不到，我无话可说。”张学友还说，他觉得自己没有资格为他人做家教。 “录制演出赚钱”的蒲树则更加“任性”。在“乐队的夏天”的第一个季节中，蒲树就以“我必须回去睡觉”为由提前离开了演出。
The same is true for artists with traffic.
"This! The third season of "It's Street Dance" is about to usher in the final. According to the official Weibo news of the program group, Yi Yang Qianxi, Han Geng, and Wu Jianhao will join the finals. The instructors of the second season all "go home" except Luo Zhixiang.
In order to attract fans, the program group of "Hip-hop 3" has put great effort into the lineup of guests and mentors. The show invited street dancer Huang Bo, "Old Paoer", as well as five "Sisters Riding the Wind and Waves" Bai Bing, Huang Shengyi, Jin Chen, Wang Feifei, and Zhang Meng as flying guests, plus additional programs such as "Let's Hot Pot". Interactive session of the four captains.
为了吸引粉丝，“ Hip-hop 3”节目组在嘉宾和导师阵容中做出了巨大的努力。该节目邀请了街头舞者黄波，“老保罗”以及五位“乘风破浪的姐妹”白冰，黄胜一，金晨，王菲菲和张萌作为飞行嘉宾，此外还增加了其他节目，例如“让我们火锅”。四个队长的互动会议。
As the instructor of the first two seasons, Yi Yang Qianxi has brought extremely high attention and traffic to this show. After he chose not to participate in the show at the beginning of the season, Luo Zhixiang, who was originally a great variety show, had to withdraw from the recording due to personal problems. According to industry insiders, this has greatly weakened the tutor lineup, and once caused the program group to be hit hard.
People who want to be invited can't come, and those who want to come can't be invited. Not only one variety show has faced this situation.
This time, please return to the previous season's captain Yi Qianqian, who has the "three highs" in popularity, professionalism, and traffic, and is also the last big move of "Hip-hop 3". After all, since she shifted her career focus to the big screen, Yi Yang Qianxi has become a difficult artist for most variety show groups.
Film director Feng Xiaogang once said in an interview that actors frequently participate in variety shows, which will have a great impact on the quality of the performance, and it is difficult to maintain a sense of mystery.
Ye Ye also revealed that there are many artists who have self-requirements who choose to go to variety shows less, because this will affect their future development positioning and stereotypes. "If an actor participates in too many variety shows, his facial expressions and his performance memory will change. When he plays in the next film, his state is always a'variety show', and the audience will jump when watching. play."
The situation is even more special this year. Due to the impact of the epidemic, not only the mentors of talent shows, but also the guest resources of various variety shows have become tense. As a last resort, "variety cafes" such as Zhang Wei, Li Dan, and Yang Di, who are more active and good at throwing off stalks, have almost become mandatory guests in most variety shows.
After Luo Zhixiang was officially announced as a tutor in this year's "Creation Camp 2020", due to the epidemic situation, Luo Zhixiang was temporarily unable to participate in the recording, so Zhang Wei, as a flying guest, replaced the previous recordings. At the same time, in the second season of "Summer of the Band", Da Zhang Wei also attended as a tutor.
DT Finance counts all recorded variety shows from 2010 to 2020 (as of August 10, 2020). Among them, Da Zhang Wei is the artist who has recorded the most variety shows in the past 10 years. He has participated in the recording of 90 shows in total. . In addition, Sa Beining and He Jiong also ranked second and third respectively with their years of hosting skills and sense of variety.
DT Finance对2010年至2020年（截至2020年8月10日）所有录制的综艺节目进行计数。其中，张大为是过去十年来录制最多综艺节目的艺术家。他参与了总共90场演出的录音。 。此外，萨贝宁和何炯凭借多年的主持能力和多样性感也分别排名第二和第三。
The right mentor has become a scarce resource. And with it comes the proliferation of various talent shows and competitive shows. When tutor resources and quality are difficult to guarantee, it is inevitable that the program will be "sprayed".
In 2012, the first season of "The Voice of China" was broadcast, with Liu Huan, Na Ying, Yu Chengqing, and Yang Kun as celebrity mentors. As the show detonated the screen, the popularity of the four instructors also increased. A large number of variety shows of the same type have emerged one after another, and "mentors" have also become the target of the festival.
Especially for talent show variety shows, celebrity mentors have become a powerful weapon to attract audiences, and mentors can also consolidate their popularity through variety shows.
But with the passage of time, the identities of "players" in many variety shows have also begun to change from amateurs who have not debuted to well-known artists.
The high exposure rate of variety shows is particularly important this year. In the first half of the year, due to the epidemic, a large number of crews were shut down, which increased the uncertainty of filming and television dramas, and many artists also temporarily reduced their workload. At this time, variety shows became an effective way for them to ensure their exposure.
This summer's phenomenon-level variety show "Sister Riding the Wind and Waves" is a good example. Many viewers believe that this variety show reflects the common dilemma faced by female artists of the age of "30+": narrow play paths and similar works; and "sisters" participate in the show to seek more traffic and opportunities.
But obviously, in this program, the flow and popularity of the sisters is much higher than that of several instructors. "Sister Riding the Wind and Breaking the Waves" does not rely on mentors to drain traffic, but the players have their own traffic, to a certain extent, in turn, "preferred" several mentors. In addition to Du Hua being a lot of complaints after the show was broadcast, Huang Xiaoming, who was a witness to the group, was also known as the "Master of Duanshui" and gained a lot of goodwill in the show.
In more and more star audition shows, "mentor leads players" is being replaced by "players lead mentors".
When the players' status, professional ability, popularity, and network popularity are as good as or even more than those of the instructors, the comments of the instructors are more likely to cause the audience to complain.
According to industry insiders, many tutors are now appearing on the program to increase their traffic and popularity. When the program producer invites tutors, there is also the phenomenon of “one belt three” and “one belt multiple”, that is, a well-known tutor is used to increase traffic for others.
Ye Zi told Ran Caijing that inviting mentors to variety shows often requires only a core character to drive big advertisers. Other mentors can be composed of artists signed by the online video platform. "Using the'one belt, multiple' model to win other mentors. When the traffic of these artists increases, commercial advertising and other projects will increase. This involves the platform. Therefore, for the platform, popularizing tutors is also one of the purposes of variety shows."
In this way, in the context of chasing traffic. There is still a long way to go before the good mentors expected by the audience appear.
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